Online reputations are extremely important for realtors and landlords in landing real estate deals. Be it the landlord, the property manager or the realtor, a one star review can taint a relationship with the lessee/renter. Here are some scenarios on why a tenant would leave a bad review.
Operations always seem to take the backseat, and unfortunately nothing gets tenants more riled than operational disconnects. The examples below are typical of situations where the property manager does not have processes to record transactions. Records are kept on an ad hoc basis and rely on individual memory, as opposed to standard operations with a modicum of automation.
Of course the biggest risk a property manager or owner faces is non-payment of rent on time. Unfortunately, this is also a situation where a wrong word or a heavy handed approach can backfire. A situation that snowballs often leads to bad words and reviews.
Reducing the risk to online reputation
Dwello is a simple tactic for property owners and managers to institute some automation in their payments and recordkeeping. It is always free for tenants, and the base product is free for landlords and property managers as well. The paid version includes custom reports.
What's more, Dwello encourages tenants to pay in full on time so as to boost their credit scores. This cuts down on the biggest friction risks.
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